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What if you found a simple way to cut costs, take advantage of economies of scale, and focus on your core business? By upgrading to a server in the cloud, your organisation avoids excessive infrastructure spending as it brings enhanced reliability in a high-availability environment.

A move to the cloud can mean rapid technological advancements, but the true power of a cloud-based server lies in the benefits for your customers, your work force and your bottom line. What are some of the key benefits of deploying your business in the cloud?

Five Core Benefits of Moving to a Cloud Server

Reliable Security and Disaster Recovery

Technology security poses a significant, ongoing problem for businesses of all sizes. When companies store sensitive data — including proprietary information about the business or its customers — on local hard drives, the simple human error of leaving behind a laptop can result in disaster.

Cloud-based servers provide businesses with greater protection for sensitive data, and tech support personnel can remotely wipe misplaced laptops and smartphones. When machines inevitably malfunction, organisations have instant backups, and getting up and running on another machine is quick and easy.

In addition, virtualising a dedicated server to the cloud provides powerful support for disaster scenario planning. Businesses ravaged by fires, floods, theft or malware suffer immediate losses, but long-term downtime and damage to customer relations can cause even-greater harm. With all important data in the cloud, businesses can minimise downtime of mission-critical services even in the face of disasters.

Wider Competitive Reach

For companies offering internet-based services, including hosted software and online sales, cloud-based servers are a must. With your operations in the cloud, you open up a world of potential for your business as you reach a global market. When anyone in the world can access your products and services through a web browser, it becomes as easy to reach a customer across the globe as one in your own backyard.

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Beyond surpassing geographic boundaries, you also take your business up a notch in other ways when you move to the cloud. On a cloud-based server, you have access to the latest, enterprise-class infrastructure and technologies, which bring virtually unlimited power to your business. Small businesses become competitive with major players, and customers only see stellar service.

Increased Flexibility, Reduced Costs

If your business needs flexibility and scalability, a move to a cloud-based server will provide numerous benefits. As you gain global reach — and new customers — you can scale up your operations easily and quickly to meet the increased demand. Should business drop off, you can scale down just as easily, with minimal costs and minimal capital lost to infrastructure.

If your bandwidth needs fluctuate seasonally, you also can scale capacity up or down quickly while controlling expenses. With the ability to adjust nimbly to changes in the business climate, your business remains agile to meet changing demands — giving you an advantage over larger competitors that can take months or years to accommodate significant shifts in the marketplace.

Happier Team Members

When you implement a cloud-based server, you give your employees and contractors the ability to work from virtually anywhere. As a result, you can offer flexible working schedules and locations — considered a significant perk by many workers. By providing the ability to work remotely, you enhance your organisation’s desirability to highly qualified, top candidates across the globe.

Employees who have the option to work remotely can enjoy a better balance of career and personal life, which can have positive effects on both physical and mental health. A flexible work environment allows your employees to remain productive on their own terms.

Enhanced Customer Satisfaction

When you deploy cloud-based servers, you take advantage of benefits that keep your customers satisfied. Your server software gets automatic updates, which minimize downtime no matter your business application. Whether your customers need to browse your website, access your mobile app, or pull information from your database, they benefit from speed and seamless delivery over the internet via your cloud server.

Many customers also prefer companies that consider the environmental impact of their operations. By using a cloud-based server, you reduce your energy usage and the waste that can result from constantly changing technological needs. Your cloud presence allows you to provide your customers with an efficient, earth-friendly service.

Why consider a move to a cloud-based server? From increased competitiveness to happier employees, more satisfied customers and lower costs, the benefits of cloud operations quickly become apparent. You improve your ability to reach customers around the world and choose from the best employment candidates even as you control capital costs. With maximum flexibility, security and the knowledge that you can stay up and running through any disaster, you also gain significant peace of mind.

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